Music videos used to be the domain of major labels with the mega budgets and the pull to get them on MTV. Don't get me wrong: it will cost you some money, but it can be done with a relatively small budget, perhaps around $3,500 to $5,500.
The point of having a video is to promote your song, but that doesn't mean the vid should take backseat in the artistic realm. The goal is to create a video that enhances the song and can stand on its own, a video that people are not only going to want to watch again, but want to show someone else. Having a video that stands on its own can bring you new fans — you know, people who might not otherwise be into your music, but really dig the way the video was made.
Dancing Girls is the first video/single from the upcoming album by Estella Dawn, a 20yr old New Zealand born, American based singer. It was produced and mixed by Shark at the Timeout and it was written and semi produced by Estella (in conjunction with Purple Star Productions) and mastered by Steve Smart at 301 Studios in Sydney, Australia.
After we came up with a simple concept based on Estella's ideas, we at Rocket House Pictures started playing around with ideas until the concept started to come to life, changing, and eventually getting better than we ever could have imagined. It took 4 weeks of planning and building.
We used an old farm in Evergreen, CO as the main location for this video. We also utilized the cabin (an old tool shed) as a secondary character in the video.
Estella was great to work with, very talented and a joy to be around. Filming went smoothly through the day and two days later we did some pick-ups downtown Denver.
Yes, you could spend thousands or even tens of thousands of dollars shooting a music video. But it can be done on a budget and "Dancing Girls" proves it. Especially when you’re at a place in your music career where every dollar counts.