Corporate Video vs. Promotional Video

When it comes to creating videos for business, it can be difficult to know which type of video is best for your needs. Corporate videos and promotional videos are two of the most popular types of videos used in marketing and communication, but they have very different purposes.


Corporate videos are typically used to inform and educate. They are often used to explain a company's products and services, discuss company policies and procedures, or provide training and onboarding information. Corporate videos are often more formal and structured than promotional videos, and they are often longer. Examples of corporate videos include:

  • Onboarding videos
  • Company overviews
  • Training videos
  • Customer testimonials
  • Brand stories
  • Explainer videos


Promotional videos, on the other hand, are used to advertise and persuade. They are designed to generate interest in a product or service and motivate viewers to take action. Promotional videos are often shorter and more creative, with a focus on visuals and storytelling. Examples of Promotional videos include:

  • Ads
  • Teasers
  • Product videos
  • Product or service reviews
  • Event promos

The key difference between corporate videos and promotional videos is the goal. Corporate videos are designed to inform and educate, while promotional videos are designed to advertise and persuade.

When deciding which type of video is best for your needs, it’s important to consider the purpose of the video and the desired outcome. If you need to inform or educate customers and staff, a corporate video is likely the best choice. If you need to advertise or persuade customers and potential customers, a promotional video is the way to go. Both types of videos can be used together to create an effective marketing and communication strategy.

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